FastFutures, a digital bootcamp for young professionals, tasked Lightbox Studio with boosting sign-ups. As project lead, I ran ideation workshops, led creative direction, and oversaw asset production—resulting in a bold brand refresh, 9000+ new sign-ups, and a stronger asset library.
Examples of FastFutures marketing collateral, prior to the refresh. The challenge was to move away from mundane colours and introduce a youthful brand that stood out as energetic and interactive.
Carefully selected stock imagery was used to fit the diverse and youthful requirement. Outline illustration highlighted the individualism of FastFutures.
Dynamic styled gradient backgrounds brought warmth and depth.
Cartoonised graphics and glyphs enhanced the youthful aesthetic and added to the case studies and quotes.
The use of device placeholders boldened key content and improved text legibility.
An example of social media posts (Linkedin, Instagram). Graphical placeholders were used to ensure quote legibility, and the use of stylised typography added a youthful and urban aesthetic.
Google display ads included CTA's with a 3D effect to mimic a person pressing a button.
A countdown campaign using different graphic styles per post, to ensure lasting interest and engagement.
An easy-to-use brand guide was built for marketing and studio. This kept everyone up-to-date with the design requirements.